{"id":31759,"date":"2025-10-17T06:37:02","date_gmt":"2025-10-17T06:37:02","guid":{"rendered":"https:\/\/tiche.lt\/brains-guide-to-hydration-why-we-dont-drink-enough-water-and-how-we-can-fix-it\/"},"modified":"2025-10-17T07:16:12","modified_gmt":"2025-10-17T07:16:12","slug":"brains-guide-to-hydration-why-we-dont-drink-enough-water-and-how-we-can-fix-it","status":"publish","type":"page","link":"https:\/\/tiche.lt\/en\/brains-guide-to-hydration-why-we-dont-drink-enough-water-and-how-we-can-fix-it\/","title":{"rendered":"Brain\u2019s Guide to Hydration"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\"  style='background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;'><div class=\"fusion-builder-row fusion-row \"><div  class=\"fusion-layout-column fusion_builder_column fusion_builder_column_1_1 fusion-builder-column-1 fusion-one-full fusion-column-first fusion-column-last 1_1\"  style='margin-top:0px;margin-bottom:20px;'>\n\t\t\t\t\t<div class=\"fusion-column-wrapper\" style=\"padding: 0px 0px 0px 0px;background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;\"   data-bg-url=\"\">\n\t\t\t\t\t\t<style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-1 fusion-title-center fusion-title-text fusion-title-size-three\" style=\"margin-top:0px;margin-bottom:30px;\"><div class=\"title-sep-container title-sep-container-left\"><div class=\"title-sep sep-\" style=\"border-color:#e2e2e2;\"><\/div><\/div><h3 class=\"title-heading-center\" style=\"margin:0;\"><span style=\"color: #262c6a;\">Brain\u2019s Guide to Hydration &#8211; Why We Don&#8217;t Drink Enough Water And How We Can Fix It<\/span><\/h3><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-\" style=\"border-color:#e2e2e2;\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\"  style='background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-bottom: 20px px;margin-top: 20px;'><div class=\"fusion-builder-row fusion-row \"><div  class=\"fusion-layout-column fusion_builder_column fusion_builder_column_1_2 fusion-builder-column-2 fusion-one-half fusion-column-first 1_2\"  style='margin-top:0px;margin-bottom:20px;width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );margin-right: 4%;'>\n\t\t\t\t\t<div class=\"fusion-column-wrapper\" style=\"padding: 0px 0px 0px 0px;background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;\"   data-bg-url=\"\">\n\t\t\t\t\t\t<style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-2 fusion-title-text fusion-title-size-three\" style=\"margin-top:0px;margin-bottom:30px;\"><h3 class=\"title-heading-left\" style=\"margin:0;\"><span style=\"color: #262c6a;\">By neuroscientist Dr Gabija Toleikyte<\/span><\/h3><div class=\"title-sep-container\"><div class=\"title-sep sep-\" style=\"border-color:#e2e2e2;\"><\/div><\/div><\/div><div class=\"fusion-text\"><p style=\"font-weight: 400;\">We&#8217;ve all been there: a glass of water sits untouched on our desk while we reach for a coffee, a sugary fizzy drink, or a snack. We know, in our rational, logical minds, that we should be drinking more water. Our bodies are 60% water, after all, and countless doctors and health experts tell us it&#8217;s crucial for everything from brain function to organ health. So, if we know we should, why is it so difficult to actually do it?<\/p>\n<p style=\"font-weight: 400;\">The answer, as with so many of our daily struggles, lies deep within the architecture of our brains\u2014specifically, the ancient parts that govern our habits. As I explored in Chapter 1 of my book <em>\u201cWhy the F*ck Can\u2019t I Change?: Neuroscientist\u2019s insights to show that you can\u201d, <\/em>the struggle to change is often a battle between our &#8220;mammal brain&#8221; and our &#8220;human brain.&#8221; And when it comes to many healthy habits such as drinking enough water, the mammal brain often wins.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><div  class=\"fusion-layout-column fusion_builder_column fusion_builder_column_1_2 fusion-builder-column-3 fusion-one-half fusion-column-last 1_2\"  style='margin-top:0px;margin-bottom:20px;width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );'>\n\t\t\t\t\t<div class=\"fusion-column-wrapper\" style=\"padding: 0px 0px 0px 0px;background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;\"   data-bg-url=\"\">\n\t\t\t\t\t\t<span class=\"fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img loading=\"lazy\" src=\"https:\/\/tiche.lt\/wp-content\/uploads\/2025\/08\/121732829-daaea3f8-1211-4b80-9671-011e72aabd15-e1755777004180.jpg\" width=\"796\" height=\"960\" alt=\"\" title=\"121732829-daaea3f8-1211-4b80-9671-011e72aabd15\" class=\"img-responsive wp-image-31468\"\/><\/span><div class=\"fusion-clearfix\"><\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><div  class=\"fusion-layout-column fusion_builder_column fusion_builder_column_1_1 fusion-builder-column-4 fusion-one-full fusion-column-first fusion-column-last 1_1\"  style='margin-top:0px;margin-bottom:20px;'>\n\t\t\t\t\t<div class=\"fusion-column-wrapper\" style=\"padding: 0px 0px 0px 0px;background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;\"   data-bg-url=\"\">\n\t\t\t\t\t\t<div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:40 px;margin-bottom:40 px;\"><\/div><div class=\"fusion-clearfix\"><\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\"  style='background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-bottom: 20px;margin-top: 20px px;'><div class=\"fusion-builder-row fusion-row \"><div  class=\"fusion-layout-column fusion_builder_column fusion_builder_column_1_1 fusion-builder-column-5 fusion-one-full fusion-column-first fusion-column-last 1_1\"  style='margin-top:0px;margin-bottom:20px;'>\n\t\t\t\t\t<div class=\"fusion-column-wrapper\" style=\"padding: 0px 0px 0px 0px;background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;\"   data-bg-url=\"\">\n\t\t\t\t\t\t<div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:40 px;margin-bottom:40 px;\"><\/div><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-3 fusion-title-text fusion-title-size-three\" style=\"margin-top:0px;margin-bottom:30px;\"><h3 class=\"title-heading-left\" style=\"margin:0;\"><span style=\"color: #262c6a;\">The Power of Habits and the Pull of the Mammal Brain<\/span><\/h3><div class=\"title-sep-container\"><div class=\"title-sep sep-\" style=\"border-color:#e2e2e2;\"><\/div><\/div><\/div><div class=\"fusion-text\"><p style=\"font-weight: 400;\">Our brains are designed to create habits to save energy and ensure our survival. The mammal brain, responsible for keeping us safe and comfortable, loves efficiency. It learns by repetition, creating powerful neural networks for the actions we do most often. This is what we call automaticity: the ability to perform an action without conscious thought. It&#8217;s why we can drive to work without really &#8220;thinking&#8221; about it or make our morning coffee on autopilot.<\/p>\n<p style=\"font-weight: 400;\">Unfortunately, our brains can create habits we don&#8217;t necessarily want. For many of us, the habit of reaching for a sugary drink or a snack is deeply ingrained. This habit serves a need, as explained by the &#8220;habit loop&#8221;\u2014a trigger, an action, and an immediate reward. The trigger could be a slump in energy, the action is grabbing a sugary treat, and the reward is a quick hit of energy and pleasure (created by brain chemical called dopamine).<\/p>\n<p style=\"font-weight: 400;\">Drinking plain water, on the other hand, often doesn&#8217;t fit neatly into this loop, especially in the short term. The need is there\u2014thirst\u2014but the action of drinking water can feel bland, and the reward isn&#8217;t an immediate sugar rush. Your rational, human brain knows the long-term benefits\u2014clear skin, better concentration, and improved organ function\u2014but the mammal brain, with its focus on immediate gratification, isn&#8217;t impressed. It seeks the quick dopamine hit, not the promise of a healthier future. However, when the water itself carries natural character \u2013 like TICH\u0116 natural mineral water, rich in naturally balanced minerals, such as magnesium, calcium, lithium \u2013 it can enhance the perception of taste.<\/p>\n<\/div><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-4 fusion-title-text fusion-title-size-three\" style=\"margin-top:0px;margin-bottom:30px;\"><h3 class=\"title-heading-left\" style=\"margin:0;\"><span style=\"color: #262c6a;\">Making Hydration a Dopamine-Fuelled Habit<\/span><\/h3><div class=\"title-sep-container\"><div class=\"title-sep sep-\" style=\"border-color:#e2e2e2;\"><\/div><\/div><\/div><div class=\"fusion-text\"><p style=\"font-weight: 400;\">So, how do we hack this system? We have to find a way to make drinking water feel less like a chore and more like a pleasure. We need to activate the brain&#8217;s reward centres and make the act of hydrating more compelling for our mammal brain.<\/p>\n<p style=\"font-weight: 400;\">This is where the principles of habit formation come into play. We can retrain our brains to find the act of drinking water rewarding. Here\u2019s how:<\/p>\n<\/div><ul class=\"fusion-checklist fusion-checklist-1\" style=\"font-size:14px;line-height:23.8px;\"><li class=\"fusion-li-item\"><span style=\"background-color:#262c6a;font-size:12.32px;height:23.8px;width:23.8px;margin-right:9.8px;\" class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon fa-check fas\" style=\"color:#262c6a;\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:33.6px;\">\n<p><strong>Start with the Small Steps:<\/strong> Your ancient emotional centre, the amygdala, hates big, sudden changes. Trying to go from zero to a gallon of water a day overnight is a recipe for failure and anxiety. Make a small change, like having a full glass of water first thing in the morning before your coffee (make sure to maintain the same trigger \u2013 before coffee ritual or as soon as you get into the office). Do this for a few weeks, and then add another small step. This gradual approach keeps your mammal brain feeling safe.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\"><span style=\"background-color:#262c6a;font-size:12.32px;height:23.8px;width:23.8px;margin-right:9.8px;\" class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon fa-check fas\" style=\"color:#262c6a;\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:33.6px;\">\n<p><strong>Make it a Sensory Experience:<\/strong> The brain\u2019s reward system is heavily influenced by pleasure. Plain tap water might not do the trick, but what if you made it more appealing? This is where your water choice comes in. The taste of high-quality mineral water, like the pure, crisp taste of Tich\u0117, can provide that pleasant sensory experience. Because of the high amount of beneficial sulphates found in Tich\u0117 natural mineral water, it has a unique taste. Tich\u0117 is known and appreciated by health specialists and nutritionists not only because of its unique mineral composition but also because of its naturally alkaline pH, which ranges from 7.6 to 8, also, what\u2019s important \u2013 brilliant design of the bottles. We can all agree, that the way we present water or food to ourselves, it really makes a difference.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\"><span style=\"background-color:#262c6a;font-size:12.32px;height:23.8px;width:23.8px;margin-right:9.8px;\" class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon fa-check fas\" style=\"color:#262c6a;\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:33.6px;\">\n<p><strong>Tie Hydration to a Reward:<\/strong> We all have needs, and the key to changing habits is to meet the same needs in a new way. For many, a fizzy drink provides a pleasant, rewarding experience. To create a new, water-based habit, try tying a healthy reward to your hydration goal. Perhaps after you finish a full bottle of water, you allow yourself to take a five-minute break to listen to a favourite song or step outside for some fresh air. Over time, your brain will begin to associate the act of drinking water with this positive feeling.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\"><span style=\"background-color:#262c6a;font-size:12.32px;height:23.8px;width:23.8px;margin-right:9.8px;\" class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon fa-check fas\" style=\"color:#262c6a;\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:33.6px;\">\n<p><strong>Keep Long-Term Rewards in Sight:<\/strong> While the mammal brain craves immediate gratification, your powerful prefrontal cortex (PFC) is the seat of rational thinking and long-term planning. It\u2019s what enables you to delay gratification. Write down all the specific benefits you will experience now and in the long term: clearer skin for that important event, more energy for your hobbies, and sharper focus for work (that is especially true for mineral water as brain cells need these particles for optimal functioning). Keep this list visible to remind your PFC of the long-term rewards, because your mammal brain will forget.<\/p>\n<\/div><\/li><\/ul><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;margin-bottom:20px;\"><\/div><div class=\"fusion-clearfix\"><\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><div  class=\"fusion-layout-column fusion_builder_column fusion_builder_column_1_1 fusion-builder-column-6 fusion-one-full fusion-column-first fusion-column-last 1_1\"  style='margin-top:0px;margin-bottom:20px;'>\n\t\t\t\t\t<div class=\"fusion-column-wrapper\" style=\"padding: 0px 0px 0px 0px;background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;\"   data-bg-url=\"\">\n\t\t\t\t\t\t<div class=\"fusion-text\"><p style=\"font-weight: 400;\">By applying these neuroscience-based principles, you can transform the simple act of drinking water into a rewarding, automatic habit. It&#8217;s not about willpower; it&#8217;s about understanding how your brain works and giving it the pleasant, dopamine-fuelled nudges it needs to make the right choices for your long-term health. So, fill up that glass, maybe with some TICH\u0116 natural mineral water, and make hydration a pleasure your brain will crave.<\/p>\n<\/div><span class=\"fusion-imageframe imageframe-none imageframe-2 hover-type-none fusion-animated\" data-animationType=\"slideInLeft\" data-animationDuration=\"0.3\" data-animationOffset=\"100%\"><img loading=\"lazy\" src=\"https:\/\/tiche.lt\/wp-content\/uploads\/2025\/08\/Tiche\u0307-asortimentas-2025-liepa.png\" width=\"3000\" height=\"1204\" alt=\"\" title=\"Tiche\u0307-asortimentas-2025-liepa\" class=\"img-responsive wp-image-31477\" srcset=\"https:\/\/tiche.lt\/wp-content\/uploads\/2025\/08\/Tiche\u0307-asortimentas-2025-liepa-200x80.png 200w, https:\/\/tiche.lt\/wp-content\/uploads\/2025\/08\/Tiche\u0307-asortimentas-2025-liepa-400x161.png 400w, https:\/\/tiche.lt\/wp-content\/uploads\/2025\/08\/Tiche\u0307-asortimentas-2025-liepa-600x241.png 600w, https:\/\/tiche.lt\/wp-content\/uploads\/2025\/08\/Tiche\u0307-asortimentas-2025-liepa-800x321.png 800w, https:\/\/tiche.lt\/wp-content\/uploads\/2025\/08\/Tiche\u0307-asortimentas-2025-liepa-1200x482.png 1200w, https:\/\/tiche.lt\/wp-content\/uploads\/2025\/08\/Tiche\u0307-asortimentas-2025-liepa.png 3000w\" sizes=\"(max-width: 800px) 100vw, 1200px\" \/><\/span><div class=\"fusion-text\"><p style=\"font-weight: 400;\">TICH\u0116 natural mineral water is a unique, unmodified water of exceptional natural composition, balanced by minerals formed in the depths of the earth 13,000 years ago. Extracted from a 689 m deep spring and protected by 35 layers of soil, it remains untouched by environmental or air pollution and is bottled without any contact with the environment. Flowing directly through certified food-grade stainless-steel pipes, it requires no purification, adsorption, or iron removal, thus reaching the bottle in its purest, original form. Medium in mineralisation, TICH\u0116 contains essential minerals such as calcium, magnesium, sulphates, sodium, chlorine, potassium, fluorine, lithium, bromine, making it suitable for daily unlimited consumption and beneficial for a healthier lifestyle. Thanks to its excellent mineral balance, TICH\u0116 offers a pleasant, crystal-mild taste: non-carbonated water perfectly complements light, delicate dishes, while carbonated water enhances rich flavours. This natural harmony of minerals and refreshing bubbles quenches thirst, revitalises the body, and provides an exceptional sensory experience.<\/p>\n<\/div><div class=\"fusion-social-links\"><div class=\"fusion-social-networks\"><div class=\"fusion-social-networks-wrapper\"><a class=\"fusion-social-network-icon fusion-tooltip fusion-facebook fusion-icon-facebook\" style=\"color:#3b5998;\" aria-label=\"fusion-facebook\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"#https:\/\/www.facebook.com\/TicheWaterLietuva\" data-placement=\"top\" data-title=\"Facebook\" data-toggle=\"tooltip\" title=\"Facebook\"><\/a><a class=\"fusion-social-network-icon fusion-tooltip fusion-instagram fusion-icon-instagram\" style=\"color:#3f729b;\" aria-label=\"fusion-instagram\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"#https:\/\/www.instagram.com\/tichewater\/\" data-placement=\"top\" data-title=\"Instagram\" data-toggle=\"tooltip\" title=\"Instagram\"><\/a><\/div><\/div><\/div><div class=\"fusion-text\"><p style=\"font-weight: 400;\">* <a href=\"https:\/\/www.baltoslankos.lt\/kodel-po-velniu-negaliu-pasikeisti-neuromokslininkes-patarimai-padesiantys-suprasti-kad-tu-gali\" data-outlook-id=\"e465827b-0e50-417e-9c5a-c57bdb56f22a\">www.baltoslankos.lt<\/a><\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"spay_email":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.0 - 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